On the trip to Kansas City, I joined two colleagues for a steak dinner at Plaza III, reputed to be the best steakhouse in the city. It was, indeed, good steak, but when one of our company refrained from the excellent potatoes, dinner conversation turned to the South Beach Diet. If you know me, you know that I am not a fan of fad diets, and this one -- along with the Atkins' Diet -- seems like one we will be laughing about a few years down the road.

In the meantime, diets are exceedingly good business. Dr. Phil has his own. So does Jared, the Subway guy. All of which set my entrepreneurial mind to thinking: perhaps I should come up with my own diet? After all, I am a doctor (a Juris Doctor). The only problem is that if you are into losing weight, my diet stinks. If it had a label, it would say, "Proven ineffective against weight loss." The last sentence of my official law school bio reads: "If you want to get on his good side, Milka chocolate, Culver's custard, Krispy Kreme doughnuts, or Henry Weinhard's root beer will usually do the job."

Then again, this could be a new angle. After all, a few years ago who would have thought that we would see people trying to lose weight by ordering hamburgers without a bun? When I used to play a little basketball, my wife gave me the name "Air Gordon" (a reference to my six inch vertical jump), so perhaps we could call this the "Air Gordon Diet." We could make Krispy Kreme doughnuts a central feature of the diet because they are mostly air. I could be like Jared, only for Krispy Kreme!

OK, this is getting exciting! Do I hear any volunteers to write the business plan?

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