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June 19, 2004

Nutelleria

Posted by Gordon Smith

So, is this a franchising idea that could work in the U.S.? We encountered our first Nutelleria in Frankfurt earlier today. The concept comes from Italy, but it translated nicely into German. For photos, check the next page.

My first encounter with Nutella was over 20 years ago in Austria. At that time, it was unavailable in the U.S. Now Nutella is available in most general grocery stores. People love it for obvious reasons. The Nutelleria capitalizes on those warm feelings, offering a narrow range of products like crepes, muffins, and milkshakes, all laced with Nutella.

These pictures attempt to provide some feel for the surpisingly mode store. The decor was all about Nutella, of course, and the most clever part was the artwork, a few samples of which appear below. (For a slightly larger version of each picture, just click.)

UPDATE: To see the Nutelleria photos, go here.

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Comments (56)

1. Posted by eduard ferent on May 14, 2006 @ 11:04 | Permalink

I`d like to make one Nutelleria in my city: Oradea,Romania,and in why not in other city`s in my country.I`d like to no more about how can I do`it,and how i can be the only one too have one in this country.
Please help me.

Whit respect,EDUARD FERENT

2. Posted by Christelle Moussallem on October 10, 2006 @ 5:54 | Permalink

Can you please send me the necessary information needed to have the nutelleria franchise for Lebanon please?
Awaiting your prompt reply.
Thank you in advance.

Best regards,
Christelle Moussallem

3. Posted by marco27 on July 1, 2007 @ 6:34 | Permalink

how can i obtain the franchise for the nutelleria in romania.thanks

4. Posted by Loula on September 22, 2007 @ 22:14 | Permalink

I would like to have information on the Nutelleria Franchise. Are you able to help me? I am interested in researching what is involved.
Thank you, Loula

5. Posted by szymon and mariusz podsadny on May 6, 2008 @ 1:31 | Permalink

We would like to open nutelleria bar in poland. Can you help us where shall we write to obtain necessary information?

6. Posted by Vesna on June 19, 2008 @ 16:46 | Permalink

I would like to open Nutelleria in my place, Macedonia.Would You be so kind to inform me how can I obtain the franchise.

Thank You
Best regards
Vesna

7. Posted by ahmed isamil on January 7, 2009 @ 7:58 | Permalink

Can you please send me the necessary information needed to have the nutelleria franchise for Egypt,kuwait and dubai?
Awaiting your prompt reply.
Thank you.

Best regards
Ahmed Ismail.

8. Posted by Panagiotis Giouglis on June 1, 2009 @ 11:11 | Permalink

I would like to open Nutelleria in my place, Ioannina in GREECE.Would You be so kind to inform me how can I obtain the franchise.

Thank You
Best regards
Panagiotis

9. Posted by Mate on July 17, 2009 @ 12:38 | Permalink

Hi,

Anybody received any information about a Nutelleria franchise? I found out that in Luxembourg is the trade marketing and it's the right place to turn to. Can someone confirm it?

Any update would be welcome.

Mate

10. Posted by Fernanda on November 23, 2009 @ 6:36 | Permalink

Can you please send me the necessary information needed to have the nutelleria franchise for São Paulo?

Thank you.

Best regards
Fernanda
fernandalaudisio@gmail.com