August 17, 2005
Ugly Shoes Are In
Posted by Victor Fleischer

Crocs is going public.  If you haven't seen them -- imagine rubbery clogs with holes in them.  They are pretty comfy, though.

Maybe it's a status thing --- I'm so hip, I can even wear ugly shoes.

Kidscayman_lime_thumb1 Or maybe it's fashion for the unfashionable.  A reliable source on fashion reports that they are popular in Boulder (where the company was founded), and I noticed lots of crocs in Burlington VT when I was up there in May.  And I hear they are doing well in Europe.

Normally I don't pay so much attention to footwear, but my UCLA office neighbor (and tax and Deals legend) Bill Klein has been trying to get me to wear these things for two years now -- I think his nephew is a founder or something. 

Sorry Bill, I gotta stick with my Reefs (right) , notwithstanding the Crocs IPO.  0343_royalgreengrey

But if you have any Friends and Family allocation, you are definitely buying me lunch next time.   

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Comments (19)

1. Posted by Roaring Tiger on August 17, 2005 @ 16:35 | Permalink

Hmmm, I think you're a little late, Victor. Among foot-saving folks, ugly shoes have been in for a while. Consider Merrell or Mephisto shoes.

The best thing I can say about getting older for me, is my complete comfort in selecting comfort (aka ugly shoes) over fashion.


2. Posted by Vic Fleischer on August 17, 2005 @ 16:48 | Permalink

Good point, RT.

If Crocs are in and the ugly-casual-shoe-market isn't growing, it may be time to short Birkenstocks.

Of course, I never really understood those weird Ugg Boots either. So clearly no one should be taking fashion advice from this blog.


3. Posted by Scott Moss on August 17, 2005 @ 22:03 | Permalink

This is starting to make sense. Eric Goldman, the resident Californian on the Marquette faculty, wears sandals during... well, it seems like it's clear through the Milwaukee fall, when sane people are breaking out the winter coats. He wears white socks with the sandals, however, and I'll give the Golden State the benefit of the doubt and assume that not too many of the other 30 million Californians make that exact fashion statement....


4. Posted by Vic Fleischer on August 18, 2005 @ 9:29 | Permalink

I'm like so stoked about my Reefs, but socks with sandals? Bogus, dude.


5. Posted by Elizabeth on August 18, 2005 @ 10:39 | Permalink

For the love of all things good and holy. Victor, just so that I can better understand the mental calculus of the highly-educated American male, could you please explain to me how the reefs are significantly better than the crocs? Ditto the reefs v.s. the sandals with socks. Do you wear reefs with slacks? Or just with shorts?

(Mind you, I am not a hierophant of fashion in the academy. I might even be viewed as a fashion dolt, given that I appear to be one of the few women here in the former capitol of the south who does not lecture in a skirt or a suit. Bless my heart.)


6. Posted by Vic Fleischer on August 18, 2005 @ 12:07 | Permalink

With board shorts, of course. But don't worry, I clean up okay for teaching days.

As for the mental calculus, what can I say. Branding is not about functionality.

If you are interested in all things good and holy, you will have to check with Gordon or Christine. I'm the Gen X existential angst guy. You are what you buy.


7. Posted by Shag from Brookline on August 18, 2005 @ 14:22 | Permalink

I shall stick with conventional footwear as flip-plopping is a croc(k). Even a heel should have a worthy sole. See you later, alli ....


8. Posted by Lola on August 18, 2005 @ 19:19 | Permalink

http://shoeblogs.com/horrors.html

'nuff said


9. Posted by Christine on August 19, 2005 @ 10:10 | Permalink

My six-year-old daughter asked for crocs the other day, but I told her we needed to buy some real shoes. Like Tevas.

I desperately hope that Vic did not mean to imply in this sentence (If you are interested in all things good and holy, you will have to check with Gordon or Christine. I'm the Gen X existential angst guy.) that I am not young enough to be in Gen X. That would really make me mad.


10. Posted by Vic Fleischer on August 19, 2005 @ 10:14 | Permalink

Of course not, C. You are Gen X all the way. I only meant that you are long on church camp and short on existential angst.

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