January 11, 2006
Coke with Sugar?
Posted by Christine Hurt

Have you ever tasted Coke with sugar?  Depending on your age, you probablyCoke  have, but not for about 20 years.  Coke in the U.S. is made with high fructose corn syrup and has been for some time.  In Mexico, Coke is still made with cane sugar and bottled in little glass bottles.  And it tastes better.

The WSJ has an article today reporting that Coca-Cola is trying to fight retailers importing Mexican Coke for sale in the U.S.  The soda company claims that in taste tests consumers can't tell the difference and that former Mexican residents are buying it for nostalgia purposes, but I throw the flag.  It tastes different, and it tastes better.  In Texas, every once in awhile someone would give you a Mexican Coke, and it tastes better.  I won't drink a full-calorie Coke unless someone offers me a Mexican Coke because only then is the calorie trade-off worth it to me.  But, Coca-Cola is fighting this bootlegging because Coke makes more money off of corn syrup Coke because of its distribution agreements.

Why doesn't Coca-Cola sell Mexican Coke here?  I'm not sure how they would market it.  Sure, there is Diet Coke with Nutrasweet and Diet Coke with Splenda, but I'm not sure if consumers want to be reminded that they are drinking "Coke with sugar" or especially "Coke with corn syrup."  If some brilliant marketer can pull that off, and charge more for Coke with sugar, then Coca-Cola should try it.

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Comments (40)

1. Posted by Dave! on January 11, 2006 @ 11:54 | Permalink

I virtually never drink non-diet drinks anymore, but anyone who can't taste the difference between Coke with sugar and Coke with High Fructose Corn Syrup probably can't tell the difference between aged cheddar and Eazy-Cheez.

I don't think the reason Coke doesn't market it here is lack of a slogan; as you mentioned, it's economic. If they did, Americans would vastly prefer it, and sales of Coke with Corn Syrup would plummet to nothing, which would cost Coke money. Of course, they could just switch to sugar anyway and hike the price, but then they'd have to mess with the Corn Lobby, and you do *not* want to mess with the Corn Lobby. They'll mess you up.


2. Posted by Ted on January 11, 2006 @ 12:44 | Permalink

There was a stretch of time in the last decade when Kosher-for-Passover Coca-Cola was made with real sugar. May even still be in some bottling districts.

I don't see why Coca-Cola couldn't sell "Coca-Cola Premium" at a higher price point. I don't think they're scared of the corn lobby--the corn lobby doesn't stop them from using cane sugar in Mexico or beet sugar in Europe. It may be the aficionado population isn't sufficiently large to justify it, though Coca-Cola clearly isn't afraid of wide-ranging brand extensions or populating store shelves with lots of SKUs. Or, it may be that they do want to maintain the fiction that the product is universally equivalent, and the cost to puncturing that illusion outweighs the benefit of the revenue from price-discrimination. Or, finally, it may be that the taste difference comes from the glass containers, and glass containers just aren't politically acceptable.


3. Posted by Greg on January 11, 2006 @ 12:46 | Permalink

They could sell it for twice as much, in the old glass bottles, and call it "Coke Nostalgia" or something.


4. Posted by Adam Vandenberg on January 11, 2006 @ 13:14 | Permalink

The best ad idea for sugar vs HFCS I've heard is to have an empty table.

On the left, pour a small neat pile of brown sugar crystals.

On the right, pour a mess of thick HFCS goo.


There IS a market for sugar-base sodas, or at least there seems to be, as there are more and more of them in the supermarket isles. And not just at Whole Foods.

(I like Boylan's Sugar Cane Cola:
http://bevnet.com/reviews/boylans/
Tastes different from Coke (and Pepsi), but has a great cola taste.)


5. Posted by Steve on January 11, 2006 @ 19:19 | Permalink

FYI, every year in the weeks before Passover, Coke still does manufacture a "Kosher-for-Passover" Coke that is made with sugar, not corn syrup (the similarity between corn and forbidden grains was close enough to cause corn products -- syrup included -- to become a prohibited food on Passover in many circles). How do you tell which bottles or cans are kosher and which aren't? Look on the label, can, or cap of a "Kosher-for-Passover" Coke and you'll find a distinctive "KP" or like mark (possibly even Hebrew lettering) indicating that it's "Kosher-for-Passover". Generally, however, you'll only find these formulations in the few weeks preceding Passover in kosher supermarkets or select grocery chains that service the orthodox Jewish communities.


6. Posted by Chris on January 23, 2006 @ 14:46 | Permalink

COke with cane sugar is definitely better tasting...but those who agree are in the minority...
High Fructose Corn Syrup will be our society's next "nicotine" .......
It is highly addictive and gets people hooked on thier products...not to mention is the fastest way to obesity....
KRAFT FOODS uses HFCS in almost every product...It is owned by Philip Morris...so they found a new way to get people addicted and make money off us....Kraft Foods has aquired many other brands from Nabisco, Oscar Mayer...ect..ect .....and still aquiring...
Heck, what is HFCS doing in my Sald Dressing !!! In Hot Dogs!!! In bread!!!!
It's everywhere now... You have to make a great massive effort to avoid products containing HFCS...totaly sorrounded...
Your body will be much better off without the HFCS...

Chris


7. Posted by Catrina on March 29, 2006 @ 17:48 | Permalink

I found Kosher Coca-Cola at the grocery today. Yellow cap, marked KP. To my dismay it didn't contain cane sugar. It had Sucralose which is the same as Splenda. Yuck! Trading one poison for another. So am on the hunt for Mexican Coke.


8. Posted by Catrina on March 29, 2006 @ 17:57 | Permalink

Well I stand corrected - it contains sucrose not sucralose. Sucrose is the white table sugar? I thought the original formula had brown cane sugar.


9. Posted by James on March 30, 2006 @ 18:01 | Permalink

Cane sugar, whether brown or white, is sucrose. Sugar from sugar beets is also sucrose. Same stuff, different plant.


10. Posted by James Pinkerton on April 9, 2006 @ 10:20 | Permalink

Other large companies can make Kosher for Passover products available nationwide. Why can't the Coca-Cola Company?

Maybe they would find out regular Coke is "NOT the real thing".


11. Posted by Mixco on May 12, 2006 @ 16:12 | Permalink

I just got back from a trip to Panama and Costa Rica. Their Coke is made with cane sugar and is even better than Mexican coke I drank in Cozumel on the way down.
Also, you don't see anything about "classic" on the can. I went to the effort to bring a can back just for the label.


12. Posted by Heather on May 16, 2006 @ 8:37 | Permalink

I would love to get my hands on some REAL Coke with sugar as I am allergic to corn and all corn derivatives, so it has been quite a while since I have had Coke. I knew about the Kosher for Passover, but have not found any. Does anyone know if I can order it somewhere? Is it too late? Also, for anyone interested, Dr. Pepper has 1 bottling plant in Dublin, TX that is the original bottling plant and they still make it with cane sugar. You CAN order it online. It is more expensive and you have to pay shipping, but for someone who can't drink sodas, it is well worth it as a special treat. And it is delicious!!!!


13. Posted by Marianne on June 18, 2006 @ 9:02 | Permalink

Horrors! I went to a grocery store that sells "Mexican COke' and suddenly IT is made of corn syrup as well. I am angry and feel that CoCa Cola Companyis finding another way to put one over on us. Has anyone else experienced this?


14. Posted by Dave on July 20, 2006 @ 21:54 | Permalink

I believe this could be due to a WTO ruling, that Mexico can no longer tax soft drinks sweetened with HFCS, which previously discouraged its use:

http://www.geocities.com/jonclark500/stories/coke.html

Which begs the question - why is the US still allowed to have a tariff on sugar?

The article also mentions that FEMSA, the largest Coke bottler in Mexico, already uses a mixture of cane sugar and corn syrup.


15. Posted by Keith Yearman on September 8, 2006 @ 21:53 | Permalink

That last post is accurate - the recent WTO ruling has destroyed Mexican sugar farmers. Mexican sodas in the glass bottles used to run between 90-110 calories (with sugar); the corn syrup versions are at 150 calories.


16. Posted by Paul Vallee on September 14, 2006 @ 12:06 | Permalink

Coca-Cola in Canada is still formulated with plain-old fashioned sugar.

Paul


17. Posted by gail on September 26, 2006 @ 17:10 | Permalink

Where in Canada? I live in MN and would take a road trip in a heartbeat.


18. Posted by mike on October 8, 2006 @ 14:30 | Permalink

heck the price is sugar is still low, HFCS is so bad , the curve for obesity in the US follows it's use beginining from 1980 on in this country, drink a 12 oz coke in Mexico you feel full, drink a 32 oz big gulp and you can reach for another without problem. bring on the the sugar!
It does sound strange to say Mexican Coke.


19. Posted by Abbey on October 29, 2006 @ 0:34 | Permalink

Australian Coke is also made with real sugar. We just came back with one 250mL can and now we're sorry we did not attempt to bring back more. Anyway, it's delicious... Kosher soda is okay, but it isn't sugar coke. You can't find any beverages with HFCS in it in Australia unless you are buying an American bottled drink. I refuse to drink anymore HFCS.


20. Posted by Loxa on November 21, 2006 @ 9:05 | Permalink

I have some Coke from Mexico in my fridge right now. It was bottled in Monterrey and still contains sugar. Maybe Mexico is phasing out the sugar, but I sure hope not.


21. Posted by becky on March 14, 2007 @ 8:49 | Permalink

Coke does have suger in it because i read the label!!!!


22. Posted by Opie's Dad on April 4, 2007 @ 13:27 | Permalink

If you are in the UK you have the best Coca-Cola, sweetened with sugar. The ingredient list you read was not bottled in the US. No sugar here in Coke!


23. Posted by Coke Lover on July 26, 2007 @ 15:58 | Permalink

I saw those skinny bottles of Coke in the Mexican food section of HyVee grocery (Omaha, NE) and wondered what the heck they were doing there. They were $1.69 a bottle! Then I remembered a Modern Marvels I watched that was about either sugar or junk food. Either way, I started reading the ingredients and the list starts with water and then moves on to sugar. I was pretty proud of myself.

I bought a bottle the next time I went to the store. It sat in the fridge for two weeks. I dont know why. I guess I was worried that I wouldnt like Original Coke anymore (I'm 41)

I opened it and started drinking. And then got online to research Coke with sugar and that brought me here! It is a familiar flavor and I love it!


24. Posted by Coke Lover on July 26, 2007 @ 16:01 | Permalink

By the way, it was about twenty years ago that Coke totally *ucked with their recipe and made "New Coke" (trying to mirror Pepsi's flavor) Us Coke drinkers must have made our voices heard...as they soon came out with "Original Coke". I am wondering if that was the point of the sugar phase-out?


25. Posted by Coke Lover on July 26, 2007 @ 16:05 | Permalink

And then they must have slowly mainstreamed "Original Coke" into being just Coca Cola again, as I dont know what ever happened to New Coke. (which I hated)

My mom thinks I am silly that I dont like Pepsi and that I love Coke. Try this experiment. Try drinking a warm Pepsi. YUK! Now try drinking a warm Coke. Ahhh...the burn.... Good way to clean off those decroded battery terminals!

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