July 15, 2006
The Fortune Cookie 500
Posted by Fred Tung
Why are executives so enamored of quoting Chinese proverbs? Daniel Gross over at Slate has the answer. In a nutshell:
[E]xecutives quote Sun Tzu and Lao Tzu for the same reason they started exchanging their bespoke suits for business-casual khakis: They have to show that they're with it. China represents the future and is the locus of immense growth. Casually tossing Chinese proverbs into conversation shows that you're down with the latest trends, even if you haven't (yet) relocated your manufacturing capacity to Shenzhen.
Read the full story for some amusing uses and misuses.
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