According to marketers, the day after Thanksgiving is Black Friday and the Monday after is Cyber Monday (see Gordon's post last year on Cyber Monday). Yesterday, however, I had the opportunity to do some holiday shopping, and I felt like I was carrying a tray of Margaritas around the neighborhood at 8:00 a.m. on a Sunday morning. I suppose that some of the craziness last Friday is due to a mob mentality: we're all here in line, and my overspending looks like nothing compared to yours. This craziness, however, does not extend to last night after dinner.
On Thursday, my mother and I saw that Wal-Mart was advertising as a "door-buster" a DVD/TV combination in your choice of Dora the Explorer or SpongeBob SquarePants for $79.88. This seemed like quite a bargain to us, but neither of us wanted to get up at 5:00 a.m. to stand in line for it. So, we let it go. When we checked the website mid-morning, the TVs were "out of stock." Darn. On a lark, I stopped in to the Wal-Mart last night to see if any sets were left over, and to my surprise there was a whole stack of them. Although a rumpled sign told me that they were $79.88 from 6-11 a.m. Friday morning only, they were still $79.88 at the register. However, I felt no sense of shopping victory lugging my cart with one of each for my kids (presents from my mom). I felt very conspicuous and kind of dirty standing in line with TWO TELEVISIONS behind a woman buying butter and a man buying lighter fluid. I needed the roar of the crowd.
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1. Posted by Kate Litvak on November 27, 2006 @ 16:19 | Permalink
No roar for you, Christine. You should feel conspicuous and dirty just for knowing where your Wal-Mart is located. Come to think of it, you should fee dirty for buying anything made outside the US, which, for Wal-Mart, would presumably cover everything except the sugar in a can of Coke.
2. Posted by Jake on November 29, 2006 @ 21:13 | Permalink
Kudos to Christine. Acquiring consumer goods at prices set by a competitive market is a blessing. Maoism, in contrast, stinks.
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