In sharp contrast, in January the Ford Motor Company reported a $12.7 billion loss for 2006, the biggest in its 103 year history, topping a $7.39 billion loss in 1992. The company also has announced that it anticipates losses for at least 2 more years. Moreover, the company plans to build fewer cars, close plants and shed jobs, offering buy-outs and early retirement packages to its factory workers and other employees.
On the one hand, this contrast underscores the changes in the auto industry as well as changes that can occur more generally at a corporation. On the other hand, it raises interesting issues about the age-old debate regarding the proper aims of a corporation. Indeed, Dodge centers around shareholders objections to Ford Motor Company’s plans to withhold dividends in order to sell more cars at a cheaper price and, in then chairman Henry Ford’s words, “do as much good as we can, everywhere, for everybody.” Notwithstanding the court’s pronouncement that “A business corporation is organized and carried on primarily for the profit of the stockholders,” the case sparked debate about whether corporations can or should engage in more altruistic enterprises. For those who believe that corporations should behave more altruistically, the Ford Motor Company of 1916 was an ideal application of this concept—it seemingly had more than enough money to meet its business needs and engage in socially responsible behavior.
Some ninety years later, its situation has changed dramatically. To be sure, there are some who claim that social responsibility and profit-making are not at odds. Yet it seems that during times of financial instability, these concepts are at least in significant tension. Indeed, Ford Motor Company's anticipated job shedding and plant closings suggest that the corporation cannot meet its profit needs without some negative impact on employees. As a result, one wonders if even proponents of social responsibility would be comfortable with such a company continuing to engage in actions that seek to “do as much good” as possible, or if only extremely profitable companies can afford to be socially responsible.
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1. Posted by Darian Ibrahim on February 20, 2007 @ 13:21 | Permalink
I like teaching this case. I teach it, along with Shlensky v. Wrigley, right off the bat to interest students in the course (before getting into the more routine shareholder-director conflicts that many students care less about). Dodge and Shlensky can be taught as business judgment rule cases, as Prof. Bainbridge does, although I save the BJR dicussion for later and use these cases to focus on all the interesting aspects of corporate social responsibility.
2. Posted by Kate Litvak on February 20, 2007 @ 20:04 | Permalink
Of course, while the touchy-feely crowd presents this case as a study in “corporate social responsibility”, the finance crowd treats it as the case of a rabid oppression of minority shareholders by a controller aka financial tunneling. The entire case is about self-dealing on Ford’s part, plain and simple. Minority investors (the Dodges) were a potential threat -- they had their own automobile company and were planning to expand to compete with Ford. How do you stop the competition? Easy. Just make sure the Dodges don’t get much cash out of their investment in the Ford company. Dodges’ stake in Ford was so large that they couldn’t realistically sell it without major losses. So, if you refuse to pay out dividends, you pretty much freeze the Dodges’ cash and severely damage the competition. All dressed up in a socially-responsible rhetoric. Pretty disgusting. Though apparently if you add “it’s all for the children” line to a self-dealing transaction, there will be enough people chanting “for the children, for the children!” many years later.
If I had to teach this case, I would have taught it in the context of current rules against self-dealing, and perhaps added some elementary bits of the free cash flow theory. I would also add a comparative angle, to show that there are many different ways for a controller to tunnel a minority’s stake, and there are many different ways in which the law can curb financial tunneling.
3. Posted by Ookami Snow on February 20, 2007 @ 20:50 | Permalink
Ford's situation in 1919 sounds exactly like Google does now even down to Google's "do no evil".
4. Posted by Salil on February 20, 2007 @ 21:04 | Permalink
The case is worth it just for the uber-SAT word "eleemosynary."
5. Posted by Jake on February 20, 2007 @ 21:20 | Permalink
Let me see if I get this straight. In 1919, Ford was awash in cash and no doubt spent a good deal of it on high-priced and talented corporate lawyers who nevertheless failed to convince the Supreme Court of Michigan that some of this cash should be denied the shareholders, including the Dodge interests.
Some nearly 90 years later, having spent some ungodly sum in the meantime on high-priced and talented corporate lawyers (and investment bankers, to be fair), Ford reports "a $12.7 billion loss for 2006, the biggest in its 103 year history."
This is progress? Or more of the same?
6. Posted by Gordon Smith on February 21, 2007 @ 0:43 | Permalink
Kate is right about Ford's self-dealing, and it's pretty clear to me that this was the focus of the court's decision. You can read more about my view of the case in this article.
7. Posted by Kate Litvak on February 21, 2007 @ 1:43 | Permalink
Gordon: I knew that every good idea was already taken, but that much? You published this before I even went to law school! Not fair.
8. Posted by Jeremy Telman on February 21, 2007 @ 6:21 | Permalink
What would have happened if, instead of proclaiming his goal of treating his company as a semi-eleemosynary institution, Henry Ford had just been honest with the court and said that he was concerned that if he paid out the dividends that the Dodge Brothers wanted, they would use the proceeds to compete with the Ford Motor Company, harming the interests of the corporation? Wouldn't the court have then had to defer to Ford's judgment, consistent with the court's view that the purpose of the corporation is shareholder wealth maximization?
9. Posted by Darian Ibrahim on February 21, 2007 @ 7:02 | Permalink
My class is anything but "touchy-feely," but I do like to spend one class period talking about CSR. Dodge and Shlensky are two of the best cases for that purpose, although I also note Ford's alterior motives and introduce the theme that corporate law is a process-oriented field. One reason Ford lost, it seems, is that he didn't say the right things about profit-maximization when he took the stand.
10. Posted by Lisa Fairfax on February 21, 2007 @ 7:27 | Permalink
I think the great thing about the case is that it can be taught from a variety of different angles. We certainly discuss in my class Ford's motive in withholding the special dividend (which was considerably more than the regular dividend) from the Dodge brothers. However, I think the students come to class expecting some discussion on the "do good" rhetoric in the case. So I do talk about (a) whether the rhetoric was just a smoke-screen for Ford's self-interested behavior (and here I think Gordon and Kate are right that the facts point to this as the key motive behind Ford's actions), (b) what kind of weight we should give to Ford or any company's professed desire to put such concerns above profits (especially given the seeming tendency to use those concerns as a cover for self-dealing), and (c) whether that calculus changes depending on a corporation's financial status. To this end, I talk about the modern day Ford and, like Darian, I talk about Shlensky and whether or not a better framing of Ford's argument--i.e. more about long-term profit, than doing good--would have swayed the court. Needless to say, it always makes for a lively discussion.
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