A few weeks back, I told someone that I study "law and entrepreneurship." He assumed that I was interested in lawyer advertising. Uh, no.

On the other hand ...

Corri Fetman describes herself as a "self made entrepreneur." The founder of Fettman, Garland & Associates, a Chicago law firm specializing in divorces, created a racy billboard ("features the six-pack abs of a headless male torso and tanned female cleavage heaving forth from a black lace bra") with the caption, "Life's Short. Get a Divorce," and posted it in the "Viagra Triangle" area of Chicago.

You can probably guess what happened next. John Ducanto, past president of the American Academy of Matrimonial Lawyers, called on the Attorney Registration and Disciplinary Committee of Supreme Court of Illinois to sanction Fetman (ABC):

I don't think they'll just let this pass. I have been in practice for 52 years, and I've worked my ass off to change the image of this particular area of the legal practice, and to see some punk try and pervert the whole image in the interest of lucre. Sure, she's got a lot of attention, but it's like a guy who spits on a table — you got the attention, sure, but what kind of attention is it?

Fetman responds:

Law firm advertising is boring… Everything's always the same. It's lawyers in libraries with a suit on and the law books behind them. They don't say anything. What, I should hire you because you have a law degree? C'mon. So we wanted to try something different.

Something different ... like using sex in advertising. Who would have guessed that it could attract this much attention?

Law Schools/Lawyering | Bookmark

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345157d569e200d8353b841369e2

Links to weblogs that reference "Lawyers don’t cause divorces, people cause divorces":