When Khaja M. Din approached me several years ago with an idea for creating an internet privacy and ID theft prevention solution, I was intrigued but skeptical. Many of the students who enroll in my Law & Entrepreneurship Seminar have nascent business ideas, and they rarely get beyond that. But Khaja was convinced that he was onto something big. He may be right.
Check out the a.K.a. Card. It is simple and ingenious. At the moment, however, it isn't cheap: $14.99/month. I haven't spoken with Khaja about this for awhile, but this looks like a company Citi or MBNA should buy so that they can bundle it with their existing cards.
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1. Posted by Cliff on May 11, 2007 @ 13:44 | Permalink
great idea! I wonder who will do this for $15 a month, though?? The price point makes me question whether Khaja has analyzed the venture economically - ie: the price hardly seems optimized at first blush...
In any case, I hope this takes off. It's a great idea.
2. Posted by B. Weber on October 18, 2007 @ 7:07 | Permalink
A very intriging service. What other companies are offering similar products? AND, what % of ID theft is online based vs. physical card based?
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