Thanks for the welcome! I'm glad to be guesting on Conglomerate; any blog where people post about both corporation law and Webkinz is my kind of place.
My phrase for the day: "Labeling Fatigue." I'd never heard it until yesterday, when Michael Vandenbergh of Vanderbilt Law mentioned it in a (very interesting) talk he gave here at Temple. But a little looking around on the web shows that the phrase pops up in both debates over drug labeling and corporate social responsibility -- it describes what happens when the number of warnings on a package (for drugs) or possible certifications (for CSR products) overwhelms the average consumer. I loved it; for one, it perfectly describes my frustrations when shopping at the local Whole Foods ("hmmm...do I want 'Organic' eggs, or 'United Egg Producers' certified eggs, or is it enough that the chickens were 'Certified Humane Raised & Handled' by the Humane Society?"). But it also nicely sums up a problem with a certain strand of CSR that relies on private certification of products as "socially responsible." As more and more products make claims to being socially responsible, and even gain some third-party certification to that effect, it will become more difficult for consumers to tell which products are "truly" responsible and which just have a label slapped on them. In the end, consumers may be so daunted by competing claims that they disregard them altogether.
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1. Posted by Gordon Smith on September 11, 2007 @ 18:56 | Permalink
Harwell: "In the end, consumers may be so daunted by competing claims that they disregard them altogether."
Like investors with risk factors.
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