Steve Jobs rents the Moscone Center, calls everyone in for the show, and then announces he's slashing the iPhone price $200 bucks and that Apple is gonna give the iPods iPhone interfaces.  Used to hearing more exciting claims from the CEO, the analysts slash Apple's stock value - mostly while Steve Jobs is talking.

Sometimes the hype machine can turn on you.  I liked the way Fake Steve Jobs described his thoughts before the presentation:

I have been up all night, energy coursing through my body. I'm totally electric. I'm vibrating at the frequency of the highest astral plane, thinking about what we are going to unleash upon the world on this day, September 5, 2007 -- a date that will live in history. Yes, it is big. It is huge. It is profound. But the words big and huge and profound are not sufficient to describe this event. No words, in fact, can contain the magnitude of today. Seismic? Still not big enough.

Well, it's tech after all, but the reaction to the stock did seem a little seismic, especially in speed.  But, then, I'm a lawyer; financial economists report during-the-announcement volatility is par for the course; or, more precisely that "prices react significantly to news over a 2 hour window on the announcement day."

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