October is Breast Cancer Awareness Month, and it seems like everywhere a consumer turns there is an ad to purchase a product so that a portion of the proceeds will go to breast cancer research or outreach. Last Fall, I was shopping for a new vacuum cleaner and chose a pink Dyson because $40 of the purchase price went to the Susan G. Komen Foundation. However, a new organization wants consumers to be more savvy before they make purchases solely because of the pink ad campaign. In particular Think Before You Pink challenges those who would "shop for the cure" to ask these questions before making a purchase:
Bottom line: "If shopping could cure cancer, it would be cured by now."
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