November 02, 2007
Crocs Watch
Posted by Fred Tung

CrocadilHaving followed the company's goings-on over the past few months (here and here), I finally got a pair of Crocs a few weeks ago.  I guess my little vote of confidence didn't do much good.  Last Wednesday, Crocs stock lost 36% of its value, slicing about $2.2 BB off its market cap.  Ouch! (again).  Crocs had reported that its inventories had quadrupled from a year ago, and it failed to increase its quarterly earnings forecast as it had consistently done in the past.  Traders apparently read this as a sign of slowing growth.  Sales have grown from $24,000 in 2002 to an expected $820-$830 MM this year.  Before Wednesday's bath, Crocs stock had soared to six times its initial offer price from February 2006.  Wednesday night, Crocs' board approved a program to buy back as many as a million shares of its common stock (out of 82 million outstanding). 

Careful.  Crocs bite. 

[Clip art licensed from the Clip Art Gallery on DiscoverySchool.com.]

Businesses of Note, Popular Culture, Retailing | Bookmark

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Comments (1)

1. Posted by David Zaring on November 4, 2007 @ 11:24 | Permalink

I just got some Crocs too - but maybe, Fred, you and I are a testament to how the company is selflessly thinking only of its customers, rather than its shareholders.

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