I just finished shredding today's credit card offers. My family receives an average of about three per day, and they all end up in the shredder.
Flyers from grocery stores, dentists, furnace repairmen, etc. go straight into the round file. No shredding necessary.
Now, I recognize that some people find this sort of mail useful, but I don't. And I am wondering why I can't instruct U.S.P.S. to stop delivering it to my house. I resent the time I spend processing it, I regret all of the wasted paper, and I worry about identity theft. Just take me off the list!
Not surprisingly, I am not the first person to think of this, and there are strategies for reducing junk mail. But shouldn't U.S.P.S. provide one-stop service on my mailbox?
The problem, of course, is that U.S.P.S. has no incentive to stop the flow. Since almost all useful correspondence now happens on the internet, the U.S.P.S. needs junk mail to survive. Last year, Colorado legislator Sara Gagliardi introduced a "no junk mail" bill in the Colorado legislature, but it died in committee. The U.S.P.S. opposed the bill, and in a story from that effort, U.S.P.S. spokesman Al DeSarro is quoted: "This is an infringement on commerce and an infringement on free speech."
Such silliness does not merit a reasoned response, but the Colorado experience suggests that changing this crazy system would require more than one impassioned state legislator. That's why I am willing to vote for the presidential candidate who proclaims,
"I look forward to nailing the going out of business sign on the front door of the United States Postal Service."
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1. Posted by JSTRG on February 7, 2008 @ 11:17 | Permalink
There is a service whereby you can opt out of credit card offers: https://www.optoutprescreen.com/?rf=t
2. Posted by Cliff on February 8, 2008 @ 20:23 | Permalink
I probably shouldn't say this on the internet, but my Father was a career postal worker, and my favorite way to get his goat is to start picking on the USPS - but I might make one small correction to your post - the post office does not need junk mail to survive (having junk mail makes survival easier, don't get me wrong) - what the USPS needs to survive is innovative marketing.
I won't bore you with the details of the former life of a logistics manager (or the current status of logistics in the US as I know them), but when I left the field 3 years ago, the USPS was leaving a TON of shipping business lying untouced in areas where it had a clear competitive advantage (mostly because of its existing delivery infrastructure). The USPS is coming around slowly, and WAY behind the curve, but what else would one expect from a fat government organization. Nimble and beauracracy just don't mix...
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