March 17, 2008
How to Lateral
Posted by David Zaring

A break from Bear Stearns - though can you believe that a firm with a sweet skyscraper in Manhattan, if nothing else, would go for $270 million?  Skyscrapers in that town cost a billion! - to point you to Paul Secunda's how to lateral essay.   He's put it in 10 easy steps.  Given the reception for Jeff Lipshaw's should I be a law professor piece, I think Paul should probably title the paper "How to Win Downloads and Influence People."

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