A break from Bear Stearns - though can you believe that a firm with a sweet skyscraper in Manhattan, if nothing else, would go for $270 million? Skyscrapers in that town cost a billion! - to point you to Paul Secunda's how to lateral essay. He's put it in 10 easy steps. Given the reception for Jeff Lipshaw's should I be a law professor piece, I think Paul should probably title the paper "How to Win Downloads and Influence People."
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