Google is the assignee of this patent, filed last week:
At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot.
Is this the future of YouTube? From a quick browse, I can't tell how this would differ from the television playbacks, which are now routine.
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1. Posted by Benjamin Smith on March 16, 2008 @ 1:37 | Permalink
The television player does not dynamically select ads. They are preselected, from what I can tell. The gist of the above patent would likely rely on user information (previous viewing activity, search keywords, account info, etc.) to select targeted ads. Advertisers could purchase X exposures to users with Y and Z type data parameters. Since YouTube doesn't really collect much in the way of meaningful data about its users currently, however, this is probably not all that useful until they know more about their users.
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