We have a category called "Wal-Mart," but it appears that we need to revise that to read "Walmart." Walmart is getting a spanking new look for its brand. Behold the new logo:
Hmm. Walmart is like a sunny day ...
Look at the evolution of Walmart's logo, and you can see an echo of the first logo (1962-64).
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1. Posted by EAM on July 1, 2008 @ 11:23 | Permalink
How appropriate. Their new logo looks like a big puckered anus.
2. Posted by Jake on July 1, 2008 @ 21:16 | Permalink
Changing the corporate logo enriches shareholders. Everyone knows that, right?
3. Posted by Cliff on July 1, 2008 @ 21:17 | Permalink
Umm, ewwww on both counts (the logo and the previous entry)...
Wonder how much money they dumped into developing the change?
4. Posted by allison on July 7, 2008 @ 8:39 | Permalink
are they trying to jump on the Enviro-friendly icon bandwagon, like BP is doing? If so, looks as if they could have made it less sphincter-looking. For all of the money they measle out of labor workers overseas and save by not paying adequate health insurance to US workers, you'd think they could hire a more innovative graphic artist. I'm a starving college student and I have yet to sell my soul to Wal-Mart to buy my toiletries and household goods. I hope no one sees this logo as the mark of a different Wal-Mart; You can remodel, revamp all you want but if the ethics are the same it's still the same asshole on the logo.
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