December 05, 2009
Pricing by the Calorie
Posted by Gordon Smith

KFC's new promotion -- a 395 calorie meal for $3.95 -- is brilliant. (KGC?)

Dave at 5 Blogs Before Lunch wants KFC to expand the promotion to the whole menu.

Their Roasted Caesar Salad (w/o Dressing & croutons) would be priced at $2.20, while their Popcorn Chicken family pack would cost $12.10 for a 1210 calorie purchase. 

It would be a perfect way to hit consumers at their pocket books (the one true motivator) and encourage healthier eating. 

And, imagine if others joined in: 

A Double Quarter Pounder at McDonald's would cost $5.60. While Chicken McNuggets would only be $1.70. 

A Burger King Triple Whopper would be $11.30 while a TENDERGRILLâ„¢ Chicken Sandwich would only be $4.00

Food, Marketing | Bookmark

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