The Facebook registration statement was filed today. If you were Facebook, how would you grab the attention of investors?
Think big: "Our mission is to make the world more open and connected."
The sales pitch is pretty simple: growth, growth, growth!
The first Risk Factor? "If we fail to retain existing users or add new users, or if our users decrease their level of engagement with Facebook, our revenue, financial results, and business may be significantly harmed."
The purpose of the IPO? "The principal purposes of our initial public offering are to create a public market for our Class A common stock and thereby enable future access to the public equity markets by us and our employees, obtain additional capital, and facilitate an orderly distribution of shares for the selling stockholders."
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