April 24, 2004
U.S. Postal Dumps Lance Armstrong
Posted by Gordon Smith
I am thinking about going into cycling sponsorship: The Venturpreneur Team! U.S. Postal has decided to stop sponsoring a team. Boy, talk about quitting when you are on top! They started sponsoring Lance in 1998, and he has one the last five Tours de France. Apparently, U.S. Postal got into this in an attempt to increase its international business, and they did not give a meaningful explanation for why they are getting out.
Thanks to the Tour de France Blog for the pointer.
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