One issue has continued to vex me about my Google rankings (for prior posts on Google search results, start here): why doesn't my blog title appear in the search results? When you search "entrepreneurship law," for example, this blog is the #2 result, but Google displays only the url, not the blog title. Look. It's a very uninviting link. No surprise that I get very little search traffic from Google.

So I finally broke down and asked the folks at Google why this would happen. This was their response:

The Google index contains two types of pages: fully indexed and partially indexed pages. Your page is currently partially indexed. This means that although your page is included in the Google index, our robots have not completely reviewed the content of your site in past crawls. Partial indexing does not adversely affect your PageRank or your inclusion in the Google index. However, it does mean that our crawlers do not have enough information about your site to provide a detailed title. As a result, your page is listed by its URL in the Google index.

OK, that makes sense. I hope my status will change when Google updates again. By the way, I have to hand it to the folks at Google. They are very responsive. They even apologized and said that they were working to improve on this:

We understand the frustration this situation may cause you. We are working to change the way that partially indexed pages appear in our search results, and we hope that you will find the descriptions and titles of these pages more satisfactory in the future. Additionally, we will continue working to increase the number of fully indexed pages in our index.

I will not buy shares in their IPO, but I like the way they do business.

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