Last month I wrote about Google's advertising challenge. People learn to ignore advertising, and I asserted: "The predictable result will be more attention-getting (i.e., intrusive) advertising by Google, which will encourage people to use other services." The first part of this prediction has been fulfilled faster than I imagined. Have you used Google lately? Web searches now trigger a window on the left-hand side of the screen with advertisements. The first time it happened, it reminded me of a pop-up ad, but Google doesn't do pop-up ads, right?

UPDATE: See my comment below.

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