While driving around my hometown of Lubbock, Texas this week, I wanted to show my kids the Baskin-Robbins ice cream store where I worked during high school. Not there! Notably, all of the Baskin-Robbins stores in Lubbock are now Kaleidoscoops ice cream stores. My dad mentioned to me that he had heard that the three Lubbock BR franchisees had had a falling out with BR and had terminated the franchise agreements. I was interested in the collective action of independent franchisees, so I looked on Google to find the story. The story is even more interesting than I imagined. Kaleidoscoops is a cooperative, started by 40 frustrated BR franchisees in Texas and Louisiana, and the Lubbock locations were some of the first to hang out the Kaleidoscoops brand. Power to the people!
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