Krispy Kreme & Starbucks

I was thinking of Gordon's post on Krispy Kreme's this morning as my dad went to go get some KK donuts "for the kids." I remember living in Atlanta in 1993 when KK were something only found in the southeast and were something really amazing. Have profits slowed because of overexpansion into markets where KK was unknown? Gordon also alluded to the Atkins march against doughy treats. Because I do a lot of thinking about markets and competitors, I started making an argument (to myself) that KK really competes against Starbucks. They don't have competing products, but they are in the same time slot. You can't justify stopping at both places on the way to work or taking the kids in the stroller in two directions.

In Milwaukee, Stone Creek Coffee and Bruegger's Bagels share storefronts for a one-stop coffee and sustenance destination. I may not be the first to suggest this, but a one-stop Krispy Kreme and Starbucks destination would be an attraction. I don't drink coffee, but surely there is some overlap there.

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