November 22, 2004
Whoa, Krispy Kreme!
Posted by Gordon Smith
What started as another Atkins belt-tightening has turned into a crash diet for Krispy Kreme. According to the W$J, the latest quarter was down again, and included first decline in same-store sales since Krispy Kreme went public in 2000. Bad news. And so unexpected from a company that has been around as long as Krispy Kreme. This looks like a company that went into too many markets too fast. Support for new store openings was rabid, but not enduring.
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