This morning, Google announced that it would acquire dMarc Broadcasting, Inc., a company that provides an online platform for buyers and sellers of radio advertising time. The stated rationale for the acquisition is that Google wants dMarc's technology for its AdSense program. Interestingly, even though Google stock is trading near all-time highs ($467), Google is paying the acquisition price in cash, $102 million. The price also contains future payments contingent on certain milestones. The future payments could reach $1.136 billion over the next three years or be "substantially lower." WSJ article here.
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