Not Hertz, which is what I would have thought, but Enterprise, according to Fortune magazine. Some interesting factoids about the privately held firm. It's annual revenues are about $9BB, compared to $7.5BB for Hertz. And it's been the revenue leader since the late '90s. Enterprise is also the largest car buyer in the world and the largest employer of college graduates. The article does a nice job of outlining Enterprise's business model.
I generally rent from Hertz when I'm on business, even though it's probably the priciest of the major rental companies, even with my university discount. The cars all seem fairly new, and it's relatively convenient for airport pickup. But I'm open to switching: I'm always surprised at the pricing gap compared to the other major rental companies. Any thoughts?
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