January 31, 2007
How Much Does Corporate Reputation Matter?
Posted by Gordon Smith
The WSJ has an interesting report on the eighth-annual Harris Interactive/The Wall Street Journal ranking of the world's best and worst corporate reputations. The surprise winner was Microsoft on the strength of Bill Gates' philanthropic endeavors. The bottom three companies: Comcast, ExxonMobil, and Halliburton.
I compared the stock prices of each of the bottom feeders with Microsoft over the past year. Here are the stock charts, in the order listed above:
Hmm.
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