Since I have been spending time in airplanes, one of the things I like to do is read the in-flight magazines, which actually have a lot of interesting stories. The Southwest in-flight magazine began with a letter from Colleen Barrett, president of Southwest. The letter talked about how the company was celebrating July 4th, including various activities occurring during “Freedom Week”—the week of June 28-July 5. What struck me was this paragraph: “Our theme for Freedom Week is “Let Freedom DING!” because we are proud to have brought the Freedom to Fly to America. Of course, that Freedom pales in comparison to those outlined by Thomas Jefferson 231 years ago, but Southwest has freed the skies of the tyranny of high airfares.” As a slogan, it certainly makes a statement.
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