March 16, 2008
YouTube Ads of the Future?
Posted by Gordon Smith

Google is the assignee of this patent, filed last week:

At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the      advertisement slot.

Is this the future of YouTube? From a quick browse, I can't tell how this would differ from the television playbacks, which are now routine.

Google, Intellectual Property, Internet | Bookmark

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