In case you missed it, SpongeBob Squarepants rang the Closing Bell at the NYSE today, in honor of the tenth anniversary of Nickelodeon's animated television show SpongeBob Squarepants.  SpongeBob is a sponge that lives in a pineapple under the sea along with his bestfriend Patrick Star, a starfish that lives under a rock in the sea.  Despite that, or maybe because of it, SpongeBob Squarepants has been the number one animated show for kids ages 2-11 for more than seven consecutive years.  And actually can be quite entertaining even for kids outside of that age range.  In fact, some think that the show's cross-generational appeal is the secret to its success.  Indeed, while Spongebob's creator never thought that a show about a sponge would survive past the first season, the show reportedly generates nearly $8 billion a year in merchandising revenue, and its 700 license partners worldwide make it the most widely distributed franchise in MTV Networks history.  Quite a big success for a sponge.  So happy anniversary SpongeBob--some entertaining and upbeat news for the market.  

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