Conglomerate

April 26, 2004

Est�e Lauder

estee.gifI have never been a cosmetics afficionado, but you don't need to use Est�e Lauder cosmetics to admire Est�e Lauder the entrepreneur. Lauder died on Saturday. A nice profile of her entrepreneurial career appears here. Among other things, it says: "The company never made any effort to be the makeup choice in the fashion shows. What you had with Est�e Lauder was the quality of her view, of her demand for an ultrafeminine portrayal of the product. Every woman in every ad was the essence of femininity. Is that the kind of women we are talking about now? I'm not sure, but women know who Lauder is. Hers is a product with a focus � it's not MTV." Ann Althouse reflects on her passing.

Posted by Gordon at April 26, 2004 10:01 AM | TrackBack
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